Le Défilé

Words of Worth

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Words of Worth _

Words are powerful. For the 2023 concept, we leveraged empowering statements personalised for each ambassador.

Each woman walked the catwalk in front of a huge statement of worth, all set to the iconic backdrop of the Eiffel Tower.

Walk the Talk

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Walk the Talk _

Four iconic L’Oréal Paris ambassadors sat down with us to explain the meaning behind their statement of worth and what it means to them to say those words.

The Making of a Walk

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The Making of a Walk _

L’Oréal Paris hair and make-up experts Stéphane Lancien @stephanelancien and Val Garland @thevalgarland take us backstage to describe what goes into the showstopping Défilé looks.

Get The Look

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Get The Look _

Fun, engaging tutorial videos with key ambassadors of the brand featuring the brand’s star products and new releases.

Glam Cam

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Glam Cam _

A sneak peek into the backstage preparations of our favourite L’Oréal Paris ambassadors.